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madebygps My general thought (knowing nothing really about the influencer marketing market) is that it is a classic inefficient market: "influencers" with large followings may not know what they are worth and brands that want to tap into those followings and might not know how.Permalink On twitter.com
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Mood +1 🙂
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madebygps So how can you make it easy for someone to monetize themselves without a bunch of middleware (agents, agencies, negotiations, etc) If there were a marketplace for buyers and sellers to come together then (in theory) you could make it more efficient.Permalink On twitter.com
Mood +1 🙂
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madebygps And if *I* were doing it I would focus on: transparency, trust, and optimization. I think that as influencer marketing grows, it will have a greater impact the more transparent it is - because we're all wary of it.On twitter.com
Mood +4 🙂
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madebygps Also I think (in theory) this could help protect people from predatory folks on either side. But that may be too "high" of a goal I don't know. And again that's in knowing _nothing_ about this space to be honest.Permalink On twitter.com
Mood +3 🙂